Affilate Marketing

The concept of Affiliate Marketing does not have a literal translation, therefore, in literature, it is most often found in its original form. It is most prevalent in the Internet business, being one of the most effective strategies for attracting new customers. In traditional business, Affiliate Marketing, combined with Referral Marketing

It is a common misconception that Affiliate Marketing is akin to affiliate programs. But this is not so: Affiliate Marketing is usually considered as an option to pay for the services of people or organizations that provide you with new target customers. The payment itself can be divided into:

pay per click (Pay per click)

payment for lead (Pay per lead)

payment per sale (Pay per sale).

Distribution of income usually occurs between several companies. The bottom line is that the main business pays for the transferor search for target customers to other organizations or individuals (affiliates). There are several ways of interaction between such companies: ads on the site, placing links, recommendations, cross-selling, online advertising and more.

However, it is worth mentioning that the success of an affiliate marketing program still requires serious investment and painstaking, hard work. Management of such a program includes many current and long-term tasks: recruiting, launching new shares, managing a team, and more. Today, there are several excellent options for managing such projects. Let's look at them in more detail.